During my time here, I aligned with Barneys New York aesthetic, based on Barneys contemporary modernist way of design as a fundamental. As a digital designer, my goal is to marry business and brand goals with user needs by constantly testing new ideas, talking with users, and understanding daily activity data. Some of the more important consumer-facing projects I’ve worked on include: Loewe Sunglass XO Launch, You Share We Donate: PRIDE, Father's Day, TheDropLA@Barneys, and Independence Day marketing campaigns. Each project was worked on closely with engineering, audience development, as well as our editorial and sales team. Take a look below to learn more.