Client
La Mer
Aug. 2019— 2020
Contributions
Design Lead
Background
Design Lead who's responsible for La Mer TMall.
. La Mer TMall - Lead Designer responsible for desktop and mobile. Coordinating with Development Teams and, client.
About
The Chinese consumer is turning to online shopping at an accelerated pace and their expectations are growing at an even faster rate. While La Mer is the #1 luxury brand on Tmall, our experience is dated and competitive brands are excelling.To maintain our position, We must transform our experience to a 2.0 version -with a future-focused approach.
Objective
In this new environment, our store must maintain our premium brand image, our heritage and further:
Set the tone for the next several years of La Mer in China with a future-proofed concept. Leverage technology to create a customized and immersive experience
