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Roy Wu — Product Designer

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THE ARRTCO COLLECTION

Client
Arrtco Collection
2015 — 2016

Contributions
Branding
Visual Design

Responsible for the VIP clients' gift package design. Creating illustration specially for the VIP client's gift package. Main design ideation for the physical product also.

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Designing a product for MasterCard to engage with the Gen Z demographic and educate them on best practices

Research and Product Design for Uber to tackle the chronic problem of food deserts, particularly in NYC area

UX UI,design and visual branding for an AI Startup tackling IBS

Pride campaign in collaboration with the respected Ali Forney Center

Responsible to varying degrees for all public-facing aspects

Thematic conceptualization every season for a chain of boutique stores